The Dark Side of Influence

http://presentinfluence.com

Johnny Ball and Aida Diaz-Agero take a deep dive into the murky waters of influence and persuasion.

Mentioned books and resources:

·  'Influence: The Psychology of Persuasion' - Dr Robert Cialdini 

· The 6 weapons of influence: https://www.influenceatwork.com/principles-of-persuasion/

· 'The Art of Seduction' - Robert Greene

· 'The Millionaire Fastlane' - M J DeMarco

· 'Combatting Cult Mind Control' - Steven Hassan

· B.I.T.E. Model - free resource/reference: https://freedomofmind.com/bite-model/

· Toastmasters International: https://www.toastmasters.org/

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